Money Muscle Memory

Privacy Policy

Last updated 28 October 2026

This explains what this platform collects about you, why, and what you can do about it. It covers app.moneymusclememory.com (the Money Muscle Memory member portal and the Fulfilled AF book portal), vip.ploutonlife.com (the Plouton Life client portal), and wellthcode.ploutonlife.com (the WELLth Code and WELLth Wheel assessments). They are one platform operated by one company.

Ordering the book at fulfilledafbook.com is covered by its own privacy policy, because that order collects a shipping address this platform never sees.

The controller is Plouton Life LLC, Las Vegas, Nevada. You can reach us at pete@ploutonlife.com.

What we collect

What	Why
Your name and email	To create your account, sign you in, and send you what you bought.
Purchase records — what you bought, when, the amount, and a Stripe reference	To give you access to it, to support you afterwards, and to keep the accounts. We never receive your full card number.
Assessment answers — WELLth Code, WELLth Wheel and similar	To produce your report. This is the most personal thing here: it describes what you value and where your life is out of balance.
What you do in the book — reading progress, highlights, dog-ears, notes	So your place and your marks are there next time, on whatever device you open.
Messages and support tickets	To answer you, and to keep the thread so neither of us has to start again.
Files you upload	Stored only to show back to you and, where you have asked for it, to the advisor you are working with.
Technical data — IP address, browser, pages viewed, error logs	To keep the Service secure and working, and to diagnose faults.

Why we are allowed to

• To perform our contract with you — running your account, delivering what you bought.
• Your consent — marketing email, and browser notifications. You can withdraw it at any time.
• Our legitimate interests — keeping the Service secure, preventing fraud, and improving it.
• Legal obligation — tax and accounting records.

Who else processes it

We keep this list short on purpose, and it is complete. Each of these only receives what it needs to do its job.

Who	What for
Supabase	Database, sign-in and file storage. Where your account lives.
Vercel	Hosting and delivery of the site itself.
Stripe	Payments. Stripe handles your card details directly; we never see them.
Resend	Sending transactional email, such as your sign-in link and purchase confirmation.
GoHighLevel	Our CRM, so we can keep track of customers and send updates you asked for.
Anthropic	Powers assistant features. Content sent for this purpose is not used to train their models.
ElevenLabs	Produces the Fulfilled AF audiobook narration. It processes the book, not your data.

We may also disclose information where the law requires it, or to establish or defend a legal claim. If the business is ever sold, your information may transfer with it, and we would tell you first.

Where it is kept, and for how long

Our providers store data in the United States. If you are in the UK or EEA, your information is transferred there under Standard Contractual Clauses or an equivalent safeguard.

• Account and content — while your account is open, then deleted within 90 days of closure.
• Purchase and tax records — seven years, because we are required to keep them.
• Support messages — three years.
• Technical logs — 30 days.

Your rights

Wherever you live, we will honour these:

• See it — ask for a copy of what we hold about you.
• Correct it — most of it you can edit yourself in your account.
• Delete it — ask us to close your account and erase your data.
• Take it with you — ask for it in a portable format.
• Object or restrict — tell us to stop a particular use.
• Unsubscribe — the link in any update email, at any time.

Email pete@ploutonlife.com and we will respond within 30 days. We will not treat you differently for exercising any of these rights.

If you are in the UK or EEA and are unhappy with our response, you can complain to your data protection authority.

Email you receive from us

There are two kinds, and the difference matters:

• Transactional — your sign-in link, your purchase confirmation, a reply to your support ticket. These are how you receive what you paid for, so they are not something you can unsubscribe from while your account is open.
• Updates and marketing — everything else. Every one carries an unsubscribe link, and unsubscribing takes effect immediately and permanently unless you ask to come back.

Cookies and local storage

We do not use advertising or third-party tracking cookies. The Service stores a small amount of data in your browser so it can work:

• Your signed-in session, so you are not asked to sign in on every page.
• Small preferences, such as which tab you had open and your place in the book.

Clearing your browser data removes these and signs you out.

Browser notifications

If you turn them on, we store a notification token for your browser so we can send them. Turn them off in your browser settings or in your account, and the token is discarded.

Security

Traffic is encrypted in transit. Access to your data is enforced at the database with row-level security, so one account cannot read another's. Uploaded files are stored in private buckets, reachable only through short-lived links issued to you. Payment card details never reach our systems at all.

No system is perfectly secure. If a breach ever affects your personal information, we will tell you and the relevant regulator as the law requires.

Children

The Service is not for children under 16, and we do not knowingly collect their information. If you believe a child has given us data, email us and we will delete it.

Changes

If we change this policy in a way that matters, we will tell you by email or in the Service before it takes effect. The date at the top always reflects the current version.

Contact

Plouton Life LLC, Las Vegas, Nevada, United States
pete@ploutonlife.com